In today’s world, content is undeniably the rocket fuel of any successful digital marketing effort.
And with more businesses starting to embrace the digital expanse than ever before, it’s no wonder that many marketers and business owners are turning their attention to their business’ blog for a fresh stream of traffic and a pool of new customers.
However, not all content is written equal!
Sure, you’re still ahead of the pack if you slap a few thousand words of content onto your blog every month or two. But if that content doesn’t engage your audience or help you convert visitors into brand-loyalists and customers that want to spend money with your business – you’re losing out big time.
And while it’s certainly admirable if you want to learn how to produce amazing content for your business with your own two hands – sometimes, it’s better to leave the job up to the pros.
After all, you wouldn’t pay your plumber to represent you in court, would you?
Now, as simple as the concept is – finding the right writers for your business is actually a tad more tricky.
You’ve got to find writers with a solid portfolio who understand your business, the industry you’re in, and they’ve got to be able to easily identify the emotional “bridge” that would help your audience and readers connect with your brand.
And if there’s one factor that scares businesses away from making smart content marketing decisions – the search for the right writer would definitely take the crown.
Thankfully, we’re here to help!
In today’s article, we’re going to share our insights on why you should hire blog content writers for your business, where you’ll find the cream of the crop, and how you can bring them on board.
Let’s dive right in!
Why Should You Focus On Your Blog?
While it’s pretty intuitive that you need content to be relevant on the web, most business owners in today’s day and age are stuck wondering what the real benefits could be.
Is creating content for their blog going to bring around a relevant return? Will it generate lots of traffic?
As we showed in our post about the best benefits of blogging for your small business – there’s actually quite a bit on the table!
The key benefits of creating smart blog content for your business add up to:
- Being Able To Get In Front Of Customers At Any Stage Of Their Buying Journey – At any step of the way, your customers have questions that they’re asking about your products and services. And if you’re able to pinpoint the needs of a prospect at each stage of their decisionmaking process, you can create content tailored around helping them get answers to their questions. This puts you in a position of authority and builds rapport with them, steering them your way when it’s time to pull out their wallet.
- Generating More Website Traffic Through Organic Rankings – Unless you’ve been living under a rock, you’ve probably heard about SEO and how valuable it is to businesses in the modern world. While you can dump boatloads of money on optimizing your key service pages, writing well-optimized blog content around industry topics your audience finds relevant is a foolproof way to get your brand and business in front of the market. And while creating an evergreen stream of traffic for your site is already wonderful, the content you create will also help position your brand as a thought-leader in your industry.
- Achieving Higher Conversions & Lifetime Value – Let’s face it, when a customer buys your product and never hears from you again, they feel left out to dry. Staying in touch with your customer and educating them on everything it has to offer creates success. And as we all know full-well, successful customers don’t leave, ever. The same can be said for prospective customers. When you’re the one guiding them through their decisionmaking process by answering any questions they’ve got along the way – you’re definitely first up on the list when it comes to them giving someone their business.
In short – creating content for your blog will help you get in front of the market quickly, convert more customers, keep them around, and position yourself as an industry leader.
And that’s all from one relatively inexpensive marketing investment!
So, it’s time to embrace your blog and put complex piece-wise marketing campaigns that’ll cost you a fortune to execute with any degree of success on the backburner.
How Much Does Great Blog Content Cost?
As we mentioned earlier, not all blog content is created equal. Sure – your 15-year-old niece can definitely slap some words together.
But will that post generate traffic? Will it engage your audience in a meaningful way?
As such, unless you’ve got dozens of hours of free time on your hands – it’s best to leave the job to professionals.
However, this is where most people get stuck or end up going about things the wrong way…
Getting a professional writer to put together some powerful pieces for your blog isn’t exactly a negligible investment (despite being one of the more affordable marketing efforts you could take on).
The average rate that a seasoned writer would ask is somewhere in the ballpark of $0.10 to $0.25 per word.
Now, before you jump out of your seat and lock your wallet in a safe for good – let’s run a few comparisons.
The average SEO campaign will easily run somewhere between $1,000 and $2,000 a month. Most companies spend somewhere north of $2,000 a month on Social Media Management. And if you do any sort of paid advertising on search engines like Google, the average small business spends upwards of $1,500 a month to generate traffic and customers.
Even if we don’t tally all of those up together – the individual costs are definitely no joke.
And none of those marketing channels perform nearly as well as organic content!
Let’s say that you set aside a budget of $1,000 per month on blog content. You’d be getting at least 10,000 words of content that will rank, generate traffic, bring you new customers month after month – all while helping you give your business the exposure it needs to thrive in today’s digital world.
If that’s not a sound investment in your business, we don’t know what is!
Now, here’s the best part. While most individual writers will charge in the ballpark we provided above – you can actually get the content you need at a far lower rate.
Here at ARES Copywriting, we charge $0.07 per word. That’s a 30% haircut off the lower end of the ballpark.
That’s because we’ve got an extensive team of professional writers that work with us full-time. They don’t have to charge a premium because unlike freelancers, they’ve got work every single day rather than odd jobs that come along every so often.
However, there are two sides to that coin.
Saving money where you can is definitely a sound principle. However, it’s important to not go too cheap.
As with most things in this world, you ultimately get what you pay for.
And while there is often little to no difference in quality between paying an agency $0.07 per word and an individual the cushy rate of $0.10 per word – going for anything below $0.04 per word will often result in total disappointment.
Most of the writers who charge that low of a rate are often non-native and inexperienced both in terms of writing and being able to grasp the essence of your business and industry.
Simply put, they won’t be able to create content that really drives value for your business.
How Can You Hire Great Writers Without Any Hassle?
Now that you’ve gotten a feel for why writing blog content is important and how much you can expect to shell out for each piece – let’s talk about finding the right people for the job.
While there’s a whole myriad of ways to get in touch with writers, everything generally boils down to two options – hiring individual writers or agencies.
Individual writers are great!
They can give you more personal attention. They’re able to take care of small jobs and projects quickly. And they’re generally very easy to find – just look around on freelancing websites like Upwork.
However, there are a few downsides to working with individual writers.
Firstly, they generally don’t have the capacity to take on regular projects for several clients at once, which is part of the reason that their rates are higher. This can also play into longer turnaround windows on any content you request. We’re talking about an average of two weeks for a 1,000-word piece.
In addition to this, they’re also typically specialized in one or two areas, so if you ever need them to stretch their knowledge, they might be hard-pressed to do so.
On the other hand – agencies have a lot more to offer!
Agencies typically have big teams. This means they’ve got all the hands on deck needed to get your content done quickly and professionally. We’re talking about 2-3 business days per 1,000 words.
They also have professional account managers who can help you strategize and make the most out of the content you’re getting.
Content writing agencies also have a diverse pool of experts, so you can get pitch-perfect content on practically any topic.
And when you consider the fact that you’re also saving at least 30% compared to working with an individual writer, while getting way better content – it’s basically a no-brainer.
But, how exactly do you go about finding a great agency to bring your blog to life?
This is where we come in!
Here at ARES Copywriting, we specialize in putting together stellar blog content that drives results.
We work with a large team of professional writers in the US and Canada to produce high-quality industry-leading content delivered to you in just a few days at a time.
Here’s what we’ve got to offer:
- Industry-leading magazine-quality content
- Blazing-fast turnaround times (2-3 business days per piece)
- Top-notch veteran writers and editors with diverse industry experience
- Affordable rates, at just $0.07 per word
- Dedicated account managers
- Simple 2-minute on-demand content ordering process
Our professional writers can help you get the content you need when you need it – all without any hassle or having to break the bank either.
So, what are you waiting for? Let’s get your blog posts taken care of!